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This Is How You Become a Successful Coffee Entrepreneur

Learn how Starbucks Corporation is franchising Seattle’s Best Coffee

It's a wonderful day when you finally decide to be an entrepreneur. Gone are the fitful nights wresting with the decision and now it's time to get serious. Welcome to your first step in a very rewarding journey to being a coffee entrepreneur. With the big decision behind you the next step is to investigate all the possibilities and there are more possibilities than you ever thought were possible. If you are here then a Coffee Business must be on your short list and you want to know more.

Starting a business is a complex process built from a thousand decisions that all begin with making a personal commitment. The first thing you will discover about being in business is that you cannot go it alone. You need to build a strong core team beginning with a great accountant, lawyer along with marketing, human resources, and other specialized consultants. Your ability to pick the right partners has more to do with your success or failure than any other decision.


How do you build a great team?

We recommend starting with an introspective evaluation of you. Ask yourself tough questions like what do I need help with and what can I do myself. In most cases the entrepreneur tends to be good at the core value of the business but not at all the other specialties you need to build a business team. Even if you have the skills ask yourself will you have the time and will you love the work? This might sound like a dumb thing, but one of the great things about being the business owner is you get to create the job you want.

To develop a plan for your business start with that personal inventory of what you are great at and what you love to do. Then develop a list of all the skills you need to build a world-class team. The following is a partial list of what that might look like:

  • CPA or Accountant
  • Bookkeeper
  • Lawyer
  • Marketing
  • Public Relations
  • Human Resources
  • Printer
  • Internet Marketing
  • Coffee Supplier
  • Food Service Supplier
  • Menu Designer
  • Administration
  • Shift Manager
  • Internal Systems & Policies
  • Business Operations
  • Internet Service Provider
  • Business Skills Trainer
  • Server Skills Trainer

Your list will be longer than this but this should at least get you started. Once you have all the major functions evaluate yourself in each role. Do you know it? Do you love to do it? Is this what gets you excited and out of bed each morning or simply something you could do if you had to. Now examine your personal network and see how many of these positions you can fill.


Independent or Franchise

With the basics in place you need to look independent versus franchise decision. With a franchise you get a turnkey business model with support for changes in the future. So if your team is weak in any of the following you need to give a few points to the franchise.

  • Marketing
  • Public Relations
  • Internet Marketing
  • Coffee Supplier
  • Food Service Supplier
  • Menu Designer
  • Internal Systems & Policies

The flip side of this is if you are especially strong in these areas then you might need to give the independent side of the decision a few points. Marketing, Supplier Relations, and Internal Systems Design & Policy tend to be the ones that push the decision toward a franchise.


Why the Coffee Business is for YOU

  • Financial growth
  • Pride of ownership
  • Flexibility

Coffee Shops have become the social hubs of our communities and this article is about how you can own and operate a successful coffee franchise in your town. If you want to be a key part of the local social hub, enjoy the freedom of operating your own business, and earn more, then you need to read this article.


What is a franchise?

A franchise is a business opportunity where you purchase the right to use the brand and business model of the franchisor. Starting a business is a complex process that requires hundreds of decisions from the basic business concept to advertising, sales, and promotion. A franchise makes it simpler since you buy a pre-packaged business complete with existing brand, business systems, and suppliers. When you purchase a franchise you are buying the brand or brands and with that the goodwill that the franchiser has built under that brand.


The 7 Deadly Sins of Coffee Shop Entrepreneurs

  • Starting to spend your money and time without testing your business plan
  • Listening too much to friends, family, and suppliers
  • Choosing the wrong location
  • Weak untested brand
  • Not knowing how to design your work environment for speed and efficiency
  • Poor menu design - too long or too short with an unproven mix
  • Poorly trained employees

A franchise offers you the opportunity to go into business for yourself, but not by yourself and they have already addressed the 7 Deadly Sins.


The 4 Deadly Sins of a Franchise Buyer


  • Failing to do a full investigation of the franchise offer.
  • Failing to put a good financial plan together
  • Failing to build a team that can compete and win in today’s world
  • Failing to follow the proven systems they bought

Are you ready to change your life?

Complete the form on the side of this page and get started with the exciting process of being a business owner. Set the entrepreneur inside loose! Very quickly after you submit your information you can be on your way to making your dreams come true.

Additional Reading

FTC Franchise Information
SBA Franchise Information Wikipedia - Franchising
Seattle's Best Coffee Chock full o Nuts Bad Ass Cofee Beaner's coffee
It's a Grind Java Grande Maui Wowi Mocha Delites
Nestle Toll House Sonoma Coffee Cafe The Coffee Beanery Zizzos
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